La Vie en Rose renews its commitment to AquaAction for a second year

We are proud to mark the renewal of our partnership with la Vie en Rose, through the Fondation les Roses de l’Espoir.

For a second consecutive year, la Vie en Rose is supporting the AquaEntrepreneur program, our flagship initiative that helps water technology companies grow by providing tailored commercialization support to expand their market impact.

At a time where pressure on freshwater is intensifying, this commitment sends a clear message: businesses have a role to play, and innovation is part of the solution. These technologies are essential to protecting biodiversity and strengthening ecosystem resilience.

Tangible Results

AquaEntrepreneur works with entrepreneurs at a pivotal stage, creating direct pathways between startups, SMEs, and municipal and industrial partners. The impact has been significant:

• - More than 60 water technology companies supported
• - Over 245 pilot projects and contracts secured
• - The equivalent of more than 38,500 Olympic-sized swimming pools of water saved
• - $29 million in public and private contracts
• - Solutions deployed across Canada, the United States, and internationally

Behind these figures are real outcomes: industrial facilities reducing water use, municipalities better equipped to manage resources, and ecosystems more effectively protected.

“La Vie en Rose’s support allows us to stand alongside entrepreneurs at a decisive moment. These companies have the potential to change, in very practical ways, how we protect and value our most precious resource: water. This partnership helps accelerate that impact and strengthens our collective ability to build a more sustainable future.”

— Soula Chronopoulos, President of AquaAction

Reusable bags: a simple gesture, a collective impact

This partnership also comes to life through everyday actions.

In stores, the sale of reusable bags directly supports environmental organizations, including AquaAction. Each bag purchased becomes a concrete contribution to solutions that protect water and strengthen ecosystems.

It’s a powerful model, one that links customers to the real-world impact of what they buy. A small, intentional choice, made again and again, that helps drive environmental innovation here at home.

Beyond the financial support, the initiative also mobilizes teams at la Vie en Rose. It opens conversations, raises awareness, and deepens engagement. In doing so, it reinforces a simple but important idea: protecting the environment is a shared responsibility, one that everyone can help carry forward.

Moving forward, together

This renewed partnership enables us to keep backing ambitious entrepreneurs who are building the solutions the world needs, now more than ever.

We are grateful to stand alongside la Vie en Rose, a company that turns commitment into action and places ecosystem protection at the heart of its priorities.

Above all, we are proud to keep shaping what comes next, together.